TikTok ads are one of the most popular forms of advertising among businesses today. They are highly effective in reaching a wide range of consumers, and they can be customized to target specific demographics. And with over 1 billion downloads in 2019, it’s safe to say that TikTok is here to stay.
In this blog post, we’ll dive into how much TikTok Ads cost and what factors you need to consider when budgeting for your campaign.
What is TikTok?
TikTok is a social media app users can share videos of themselves singing, dancing, and other creative things. The app is free to download and use, but there are also paid features, like ads. Tiktok offers two types of advertising: in-feed ads and brand takeovers.
They appear in between video clips, and users have the option to skip them if they want. These ads can be up to 60 seconds long, and they usually include a call-to-action (CTA) at the end, like “Download now” or “Watch more.” Brand takeovers are less common, but they’re also more expensive. They’re full-screen ads that run for 5 seconds before a video starts playing.
What are TikTok ads?
There are a few different types of TikTok ads, all of which are fairly affordable. In-feed ads are the most common type of TikTok ad, and they appear in between users’ videos. Another type of TikTok ad and they’re exactly what they sound like – your brand takes over the user’s screen for a short period of time. These ads can be between 3 and 5 seconds long, and they usually cost around $50 per thousand views.
Hashtag Challenges are also a type of TikTok ad, but they’re more like a Sponsored hashtag challenge where you pay to have your brand’s hashtag promoted on the app. These challenges usually last for a week, and they typically cost around $200,000.
How much do TikTok ads cost?
TikTok ads can vary greatly depending on a number of factors, including the objectives of your campaign, your target audience, and the creative elements of your ad. That said, TikTok does provide some guidance on its advertising rates. For example, TikTok notes that a typical CPM (cost per thousand impressions) for in-feed video ads is $10.
Still, to get a better sense of how much your specific TikTok ads might cost, it’s best to consult with a TikTok advertising agency or specialist. They can help you determine your budget and expected costs based on your unique campaign goals.
How to create a TikTok ad
TikTok offers a variety of ad products that can help you reach your marketing goals. To create a TikTok ad, you’ll first need to create a campaign in the Ads Manager. From there, you can select your ad format, target audience, budget, and other settings.
Once you’ve created your campaign, you can start creating your ad. TikTok offers a variety of creative tools to help you make engaging ads that resonate with your audience. You can use existing video content or create new videos specifically for your ad campaign.
As with any social media platform, advertising on TikTok will cost you money. However, how much you spend will depend on a number of factors, including your budget, your target audience, and the type of ad you want to run.
To give you an idea of how much TikTok ads cost, we’ve put together a few case studies.
Case Study 1: Budget $100
For a budget of $100, you can expect to reach around 10,000 people with your ad. This is a great option if you’re just starting out on TikTok and want to test the waters.
Case Study 2: Budget $500
If you have a larger budget of $500, you can reach up to 50,000 people with your ad. This is ideal if you’re looking to really make an impact on TikTok and reach a large audience.
There is no set cost for TikTok ads, as prices can vary depending on a number of factors. However, you can expect to pay anywhere from $5 to $10 per thousand views for most types of TikTok ads. If you’re looking for a more specific price range, we recommend contacting a TikTok marketing agency or advertising platform to get a tailored quote.